Product Roadmap (Outcome-Focused)
"Ship outcomes, not features"
Roadmap Overview
Q2 2026 Q3 2026 Q4 2026 2027
│ │ │ │
▼ ▼ ▼ ▼
VALIDATE MONETIZE SCALE EXPAND
─────────────────────────────────────────────────────────
10 ORGs 100 ORGs 500 ORGs 2,000 ORGs
Free beta $9/mo live Transaction fees SEA marketsQ2/2026 — VALIDATE (Month 1-3)
Outcome: Prove that SME ORGs can successfully run private affiliate programs through SaleHay.
| Initiative | Outcome (Not Feature) | Key Result |
|---|---|---|
| Beta ORG Onboarding | ORGs activate and track first referral within 24h | 10 ORGs with >60% activation |
| CTV Experience | CTVs trust the system enough to actively share links | >40% CTV generate ≥1 click |
| Billing Launch | ORGs find enough value to pay $9/mo | 15 paid ORGs, >15% Free→Paid |
| Feedback Loop | We learn what's broken and fix fast | NPS >40 from beta ORGs |
What This Unlocks
- PMF signal (are people willing to pay?)
- First case studies for marketing
- Real data for financial projections
Q3/2026 — MONETIZE (Month 4-6)
Outcome: Build sustainable revenue engine with $3K+ MRR and positive unit economics.
| Initiative | Outcome (Not Feature) | Key Result |
|---|---|---|
| Viral Growth Loop | New ORGs discover SaleHay organically through CTV portals | 20% of new ORGs from "Powered by" badge |
| Content Engine | Organic traffic becomes #1 acquisition channel | 3,000 monthly visitors, 50+ leads/mo |
| Enterprise Readiness | Larger ORGs adopt with multi-seat and API needs | 10 Scale tier ($29) customers |
| Churn Reduction | ORGs stay because leaving means losing their affiliate network | Monthly churn <5% |
What This Unlocks
- Revenue covers operational costs (breakeven)
- Content flywheel self-sustains
- Enterprise pipeline begins
Q4/2026 — SCALE (Month 7-12)
Outcome: SaleHay becomes the recognized go-to tool for affiliate programs in VN service industry.
| Initiative | Outcome (Not Feature) | Key Result |
|---|---|---|
| Transaction Revenue | ORGs process payouts through integrated payment, reducing manual work | 30% ORGs use integrated payout, 0.5% take-rate |
| Industry Leadership | SaleHay is cited in industry discussions about affiliate marketing for services | 3 media mentions, 2 conference talks |
| Partnership Network | POS/CRM integrations bring pre-qualified ORGs | 3 integration partners, 50 ORGs from partners |
| AI Operations Maturity | 95% of support/onboarding handled by AI agents | <2h human support/week |
What This Unlocks
- Second revenue stream (transaction fees)
- Network effects strengthen
- Operational costs stay flat while revenue grows
2027 — EXPAND (Year 2)
Outcome: SaleHay becomes the affiliate infrastructure standard for emerging Asia-Pacific markets.
| Initiative | Outcome (Not Feature) | Key Result |
|---|---|---|
| Thailand Launch | Replicate VN playbook in TH market | 200 Thai ORGs in 6 months |
| White-Label Platform | Agencies resell SaleHay under their brand | 10 agency partners |
| Advanced Analytics | ORGs make data-driven decisions about their affiliate programs | AI-powered CTV scoring, performance predictions |
| API Economy | 3rd party developers build on SaleHay platform | Public API, 5 integrations |
Outcome vs Feature Mapping
Đọc guide này
Mỗi initiative ở trên KHÔNG phải là feature request. Nó là outcome mong muốn. Feature cụ thể sẽ được xác định khi initiative vào sprint planning.
| Outcome Statement | Possible Features (to be validated) |
|---|---|
| "ORGs activate in 24h" | Setup wizard, template library, guided onboarding |
| "CTVs trust the system" | Real-time tracking dashboard, transparent payout history |
| "New ORGs discover organically" | "Powered by" badge, referral landing page |
| "Content becomes #1 channel" | Blog, SEO pages, video content, webinars |
| "Churn <5%" | Usage-based emails, success check-ins, feature adoption prompts |
Anti-Roadmap (What We Will NOT Build)
| NOT Building | Why |
|---|---|
| Open affiliate marketplace | Against strategy — we do private networks |
| Complex MLM/multi-tier | Legal risk, complexity, not needed for beachhead |
| Native mobile app (Year 1) | Web responsive is sufficient, mobile app is vanity |
| Custom CRM features | Stay focused — integrate with existing CRMs |
| AI content generation for ORGs | Out of scope — we are infrastructure, not content tool |