SaleHay v2 — Revised Pitch Deck (Hormozi + AI-First)
Narrative Shift: "We're not a typical SaaS startup burning VC cash. We're a near-zero-cost AI-operated platform that gives brands $5,000 worth of value for $9/month. We grow when our customers grow."
SLIDE 1: COVER
- SaleHay — Own Your Sales Network. Scale Without Ads.
- AI-Powered B2B Affiliate Infrastructure
- Tagline: "Turn your customers into your sales team. $9/month."
Speaker Notes:
"What if I told you a brand could build a private army of 500 salespeople, and the software to manage them costs less than a cup of coffee per day — and runs itself?"
SLIDE 2: THE PROBLEM
Headline: "The $5,000/month Problem"
| Pain | Impact |
|---|---|
| Facebook/Google Ads burn $3,000-$10,000/mo with declining ROAS | Brands can't scale profitably |
| Affiliate Networks (Accesstrade) take 20-30% network fee + hide your data | You're renting someone else's army |
| Managing CTVs manually = Excel + Zalo groups + bank transfers | Disputes, fraud, burnout |
| Hiring a "digital marketing team" = $5,000+/mo salaries | SMEs can't afford it |
Speaker Notes:
"Vietnamese SMEs face a brutal choice: burn money on ads with declining returns, rent expensive affiliate networks that own YOUR customer data, or drown in manual Excel tracking. The real cost isn't just the ads — it's the entire marketing operation."
SLIDE 3: THE SOLUTION (Grand Slam Offer)
Headline: "$5,000 Worth of Value. $9/month."
| What You Get | Value | Our Cost |
|---|---|---|
| Full Affiliate Tracking Engine (Cookies, CAPI, Server-side) | $2,000/mo | $0 (built) |
| White-label Affiliate Portal (your brand, your domain) | $1,000/mo | $0 (built) |
| AI-Powered Done-For-You Setup (portal live in 10 min) | $500/setup | $0 (AI agent) |
| One-Click Payout Batches (VietQR/Bank export) | $500/mo | $0 (built) |
| CTV Recruitment Templates (Zalo/SMS/Email) | $200 | $0 (asset) |
| Real-time Performance Dashboard | $500/mo | $0 (built) |
| GUARANTEE: First referral in 30 days or full refund | Priceless | Risk reversal |
| TOTAL VALUE | ~$4,700/mo | |
| YOUR PRICE | $9/mo |
Speaker Notes:
"This is the Alex Hormozi 'Grand Slam Offer' applied to B2B. We stack so much value that the price becomes irrelevant. The AI does the setup, the software does the tracking, and the brand just approves payouts. At $9/month, the decision to try us is completely risk-free."
SLIDE 4: HOW IT WORKS (10 Minutes to First Campaign)
MINUTE 0-2: Brand signs up → AI Agent creates portal automatically
MINUTE 2-5: AI imports contacts from CSV/Zalo → Generates unique affiliate links
MINUTE 5-8: Brand customizes templates → Sends invite via Zalo/SMS
MINUTE 8-10: First CTV joins → Gets their tracking link → Starts sharingSpeaker Notes:
"No onboarding calls. No implementation team. Our AI agent handles everything. The brand goes from zero to having a live affiliate program in 10 minutes."
SLIDE 5: THE AI-FIRST OPERATING MODEL
Headline: "A Software Company That Runs Itself"
| Function | Traditional Startup | SaleHay |
|---|---|---|
| Support | 5 agents ($10K/mo) | AI Agent (Coze.ai + Claude) — $200/mo |
| Onboarding | 2 CSMs ($6K/mo) | AI Setup Agent — $0 (automated) |
| Marketing | 3 marketers ($9K/mo) | AI Content Engine (n8n + Claude) — $300/mo |
| Sales | 3 SDRs ($9K/mo) | $0. At $9/mo, no one needs a sales call. |
| Engineering | 5 devs ($15K/mo) | 1 Founder + AI coding tools — $0 salary |
| Total Monthly | $49,000/mo | $500-$1,000/mo |
Speaker Notes:
"This is the real innovation. We don't just sell AI — we ARE an AI-operated company. Our monthly operating cost is under $1,000. This means we're profitable at 112 paying customers. Most startups need $500K in monthly burn to reach this point."
SLIDE 6: THREE-SIDED GROWTH ENGINE
Headline: "Every Customer Creates More Customers"
┌─── BRAND pays $9/mo ───┐
│ gets new customers │
▼ │
┌─────────┐ ┌─────┴──────┐
│ CTV │──── earns ──▶│ END │
│(Affiliate)│ commission │ CUSTOMER │
└────┬────┘ └──────┬─────┘
│ │
│ Sees "Powered by │ Happy customer
│ SaleHay" portal │ becomes CTV
▼ ▼
┌─────────┐ ┌───────────┐
│ BECOMES │ │ BECOMES │
│ NEW │ │ NEW CTV │
│ BRAND │ │ │
└─────────┘ └───────────┘Three Self-Reinforcing Loops:
- Brand → CTV → Customer → Brand (core referral loop)
- CTV → sees portal → becomes new Brand (B2B viral)
- Customer → happy → becomes CTV (customer-to-referrer)
Speaker Notes:
"This is a three-sided flywheel. Every brand that joins creates 50-500 new distribution nodes (CTVs). Those CTVs bring customers. Some of those customers become CTVs. And some CTVs become new brands. The system compounds."
SLIDE 7: MARKET SIZE
Headline: "$350M Opportunity. $9 at a Time."
| Size | Basis | |
|---|---|---|
| TAM | $350M | SEA affiliate infrastructure (SaaS + take-rate) |
| SAM | $16M | Vietnam (16,000 targetable ORGs × $83/mo blended) |
| SOM | $500K-$3M | 1,000-5,000 ORGs in 24-36 months |
The Hormozi Twist:
At $9/mo, we don't need 1,000 enterprise clients. We need 5,556 SMEs paying $9/month = $50,000 MRR = $600K ARR. With a free tier converting at 15-20%, we need ~30,000 free signups to reach this.
SLIDE 8: UNIT ECONOMICS
Headline: "93% Gross Margin. $5 CAC. 43x LTV/CAC."
| Metric | Value |
|---|---|
| Monthly Infrastructure Cost per ORG | $0.50 |
| AI Agent Support Cost per ORG | $0.10 |
| Gross Margin (Growth @ $9/mo) | 93% |
| CAC (Organic + PLG) | <$5 |
| LTV (24-month avg) | $216 |
| LTV/CAC Ratio | 43x |
| Payback Period | <1 month |
| Breakeven | 112 paid ORGs |
Speaker Notes:
"Unit economics that VCs dream about. 93% margins, $5 CAC, and 43x LTV/CAC ratio. And because we run on AI agents with under $1K/month in overhead, we don't need millions in runway. We need customers."
SLIDE 9: TRACTION
Headline: "[Fill with Real Numbers]"
| Metric | Value |
|---|---|
| Production System | ✅ Live (API + Admin + Affiliate Portal) |
| Active ORGs | [INSERT] |
| Active CTVs | [INSERT] |
| GMV Processed | [INSERT] |
| Tech Stack | Cloudflare Workers + Neon + Vite (serverless, auto-scaling) |
⚠️ Fill with real production data before presenting.
SLIDE 10: COMPETITION
Headline: "They Can't Copy Our Cost Structure"
| SaleHay v2 | Accesstrade | PostAffiliatePro | |
|---|---|---|---|
| Price | $9/mo | 20-30% take-rate | $129/mo |
| Setup | AI does it (10 min) | Manual (weeks) | DIY (days) |
| Support | AI Agent (24/7) | Human (business hours) | Email tickets |
| Localization | Zalo, VietQR, Vietnamese | Yes | No |
| Operating Cost | $1K/mo | $millions | $millions |
| Data Ownership | Brand owns 100% | Network owns | Brand owns |
Speaker Notes:
"Our real moat isn't features — it's our cost structure. We operate at 1/50th the cost of traditional competitors. At $9/month, nobody can profitably undercut us. And our AI-first operations mean we get MORE efficient as we scale, not less."
SLIDE 11: THE TEAM
- [Founder]: Full-stack engineer + performance marketing operator. Built the entire platform solo with AI coding tools.
- Operating Philosophy: "Build like it's 2026, not 2016. AI agents, not headcount."
SLIDE 12: THE ASK
Headline: "Accelerate, Not Survive"
| Details | |
|---|---|
| Raising | $[X] (Angel/Seed SAFE) |
| Current Burn | <$1,000/month (already sustainable) |
| Use of Funds | Payment gateway integration (unlock take-rate revenue) + Content marketing acceleration + SEA expansion |
| Milestone | 5,000 ORGs → $50K MRR → profitable at scale |
The Investor Proposition:
"We're already profitable at our current scale. Your investment doesn't keep us alive — it accelerates our capture of a $350M market before anyone realizes this model works. We're asking for rocket fuel, not life support."
APPENDIX: What We DON'T Need
| Typical Startup Need | Us |
|---|---|
| $50K/mo payroll | $0 (AI agents) |
| $10K/mo office | $0 (remote/1 person) |
| $20K/mo marketing | $500 (AI content engine) |
| Sales team | $0 (PLG at $9/mo) |
| Series A to survive | Not needed (profitable at 112 ORGs) |