Monetization Strategy

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Revenue Architecture

Layer 1: SaaS Subscriptions ──────── Foundation (Day 1)
Layer 2: Transaction Fees ─────────── Growth (Month 6+)
Layer 3: Premium Add-ons ──────────── Expansion (Month 9+)

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Layer 1: SaaS Subscriptions (70% Year 1)

Tier	Price	Target	Expected %
Free	$0	Lead gen + viral loop	60% of ORGs
Growth	$9/mo	SME core segment	30% of ORGs
Scale	$29/mo	Enterprise/chain	10% of ORGs

Projection (Year 1):

• 530 paid ORGs (340 Growth + 190 Scale)
• MRR at Month 12: ~$8,500

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Layer 2: Transaction Fees (30% Year 3)

Fee Type	Rate	When
Payout processing	0.5% per payout	When ORG uses integrated payout
Payment gateway markup	1% on card transactions	When adding in-app payment

Why this works:

• ORG processes $5,000/mo in payouts → SaleHay earns $25/mo/ORG
• Stacks on top of SaaS subscription
• ORGs opt in voluntarily (convenience vs manual bank transfer)

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Layer 3: Premium Add-ons

Add-on	Price	Target
White-label portal	+$10/mo	Enterprise vanity
API access (advanced)	+$15/mo	Developer-heavy ORGs
Custom domain for CTV portal	+$5/mo	Branding-conscious ORGs
Advanced analytics (AI insights)	+$10/mo	Data-driven ORGs

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Revenue Mix Evolution

Year	SaaS	Transaction	Add-ons	Total MRR
Year 1	85%	5%	10%	$8,500
Year 2	60%	25%	15%	$28,000
Year 3	50%	30%	20%	$71,500

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Anti-Monetization (What We Won't Charge For)

Won't Charge	Why
Per-CTV fee	Would limit growth loop (more CTVs = more value)
Data access fee	ORG owns 100% of their data — this is our differentiator
Per-referral fee	Would create Accesstrade-like conflict of interest
Mandatory "Powered by" removal	Free tier badge is viral engine; paid removal is opt-in

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Monetization Experiments

Experiment	Hypothesis	Success Criteria	Timeline
Price Lock for first 100 ORGs	Creates urgency + retention	>80% retention after 6 months	Month 1-3
Annual plan (20% discount)	Reduces churn, improves cash flow	>25% choose annual	Month 4
Usage-based pricing test	Some ORGs prefer pay-per-use	Compare LTV vs flat rate	Month 6