SaleHay v2 — Investor Memo (Revised)
One Line
AI-operated B2B affiliate infrastructure that gives brands $5,000/mo worth of value for $9/month — profitable at 112 customers.
The Problem
Vietnamese SMEs spend $3K-$10K/mo on Facebook/Google Ads with declining ROAS. Traditional affiliate networks charge 20-30% fees and own the data. Managing CTVs manually is a scaling nightmare.
The Solution
SaleHay lets any brand launch a private affiliate network in 10 minutes. AI agents handle setup, support, and operations. Brands track referrals, manage CTVs, and automate payouts — all for $9/mo.
Why It's Different
| We Do | Others Don't |
|---|---|
| $9/mo (not $129/mo or 30% take-rate) | Competitors price out SMEs |
| AI does the setup (10 min, zero touch) | Competitors need onboarding teams |
| <$1K/mo operating cost (AI agents, no staff) | Competitors burn $50K+/mo on payroll |
| 3-sided growth (Brand → CTV → End Customer → loop) | Competitors rely on sales teams |
Unit Economics
| Metric | Value |
|---|---|
| Gross Margin | 93% |
| CAC | <$5 (PLG, no sales team) |
| LTV (24mo) | $216 |
| LTV/CAC | 43x |
| Breakeven | 112 paid ORGs |
| Monthly OpEx | $500-$1,000 |
Market
TAM: $350M (SEA) → SAM: $16M (VN) → SOM: $500K-$3M (1,000-5,000 ORGs)
Business Model
- SaaS: Free / $9 / $29 per month tiers
- Future: 0.5-1% take-rate on payout volume via integrated payment gateways
The Ask
$[X] on $[Y] SAFE. Not life support — rocket fuel. Already profitable at current scale. Investment accelerates market capture before copycats emerge.
Use of Funds: Payment gateway integration (50%) · Content marketing engine (30%) · SEA expansion (20%)
Contact: [Founder Name] · [Email] · [Phone]